Google Chrome

As you know, GoogleBot uses Chrome version 41 to crawl the web, which means it doesn’t see everything the latest version of Chrome sees when crawling the web.

Ashley Berman Hale posted on Twitter that John Mueller from Google said at SMX Munich that it will be a while before that gets updated. He said maybe by the end of this year or early next year. John said it requires a big update and that takes time.

Here is Ashley’s tweet:

So we got some time until Google can see CSS custom properties and other things like that.

Forum discussion at Twitter.

via Search Engine Roundtable


google search results

During this whole zero results and no search results on the search results page, I asked Danny Sullivan if Google still calls a search that leads to zero search results the search results page? He said yes, they call the search results page internally these three things:

  • Search results page
  • SRP
  • SERP

Here are the tweets:

Well, now, we are showing search results on the search results page, for now…

But I always find it interesting to hear what terminology Google uses internally versus what SEOs use.

Forum discussion at Twitter.

via Search Engine Roundtable

Most visitors to an online store aren’t ready to buy. That’s where micro conversions come into play. They help build the excitement and trust that shoppers need to make a purchase.

Micro conversions are smaller actions that indicate a visitor’s interest in what you sell or have to say. They’re important building blocks for branding, sales, and overall customer loyalty.

Visitors to an ecommerce home page leave, browse, or search. Ideally, they’ll navigate to a product page and add an item to the cart. Here’s a basic overview of what happens, assuming that 100 percent of the visitors start at the home page of the store for each session.

A natural progression for buyers on an ecommerce site could be home page to browse or search to product page to shopping cart to checkout and, finally, to purchase.

A natural progression for buyers on an ecommerce site could be (a) home page, (b) then browse or search, (c) then product page, (d) then shopping cart, (e) then checkout, and (d) complete purchase.

What happens to the visitors that do not complete a purchase — the other 98 percent, above? Many leave and never return. Some will research at other sites and return to purchase from yours. Some may bookmark or favorite a product, with the intent to purchase when funds become available. What happens exactly, though, relies on whether or not you encourage micro conversions that give people reason to come back.

Types of micro conversions include:

  • Signing up for an email newsletter. Email remains one of the best ways to stay in touch with shoppers and build lasting relationships.
  • Searching for products or ideas. The use of site search indicates interest. Search results determine the next course of action.
  • Sharing products or content via email or social media. People like to share what they love.
  • Watching video. Time is valuable. Shoppers that spend time watching your videos are likely interested in your products.
  • Creating an account. Creating an optional account indicates the desire to save items to a list or purchase in the near future.
  • Adding products to wish lists or registries. This could indicate an intent to purchase products or to share with others.
  • Using interactive tools. Using product comparison tools or entering personal details to see specific recommendations are meaningful.
  • Downloading content, such as an ebook or instruction sheet.
  • Contacting your company, especially by filling out an online form.
Apple offers a product comparison tool.

A product comparison tool helps visitors find the product best suited for their needs. Source: Apple.

Shoppers can carry out all of the actions above whether or not they make a purchase. Thus it’s important to measure those actions. Some can trigger purchases. For example, a visitor who shares a product on Facebook may result in new, immediate buyers.

Using Micro Conversions

When analyzing micro conversions, track what a visitor does immediately afterward. This tells you more about the visitor’s intent. It can also help identify problems.

For instance, if a visitor clicks the “Add to Wish List” button and then leaves without actually adding a product, this could mean there is a problem with the feature or the visitor has difficulty using it. Understanding intent and fixing potential problems is the first step in benefitting from micro conversions.

Consider the following ideas to encourage micro conversions.

  • Offering something of value in exchange for an email address. This could be coupons, access to special products, exclusive membership discounts, content downloads, or personalized content.

Vitamin World, for example, offers new email subscribers $5 off a purchase, coupons, and alerts to new products and sales.

Vitamin World offers value for email signups.

Vitamin World offers an instant $5 upon and other incentives for signing up to its email newsletter.

  • Additional contest entries for specific actions. Hosting a sweepstakes-style contest for cash or prizes? Offer bonus entries for sharing across social networks or completing certain tasks on the website.
  • Produce and host short and compelling videos. Videos should last about one minute or less. The more emotion they evoke, the more likely they will be shared. Take advantage of video tagging and linking, too.
  • Display recommendations after various actions. Product recommendations that are personalized convert the best. Display personalized recommendations after visitors run searches, add items to lists, create accounts, and share content.
  • Offer relevant or alternative product comparisons. What happens if a visitor isn’t thrilled with the features of two or more compared products? Provide info on running additional comparisons, as well as links to a few related items.
  • Respond to contact requests quickly. Fewer people take time to reach out for information. Don’t delay getting them what they need.

via Web Marketing Today

If you work on the web and you aren’t using WordPress, there’s the distinct possibility you’re in the minority. Right now, the web technology survey firm W3Techs estimates WordPress owns 60 percent of the content management market on a platform that powers almost 1 out of every 3 sites on the web.

However, that market dominance can also lead to some blandness, as in a bunch of websites that basically all look and feel the same.

Visualmodo is working to break that homogenous feel with an array of WordPress themes that break away from the norm. Right now, you can get lifetime access to their complete library of gorgeous WordPress templates for only $39 (over 80 percent off) from TNW Deals.

Whether you’re looking to build a blog archive, an e-commerce hub or create your own wedding site, you can choose from one of more than two-dozen Visualmodo designs, tailored to your content. With this deal, you’ll also have the pick of all of their upcoming templates, ensuring your site will always look and feel fresh.

Beyond their elegant, powerful visuals, Visualmodo’s true calling card is how easily their theme adapt for virtually any visitor. Regardless of the browser, device, or operating system of your user, your Visualmodo site will automatically snap to their specs, creating a smooth, attractive user experience that any site owner craves.

Auto updating allows fixes to happen in real time with a single click, and constantly rechecking the site for compatibility issues will be a thing of the past.

A full run of the entire Visualmodo catalog is a more than $260 value, so get in on this offer while it lasts to get all their WordPress themes now for 84 percent off.

Get this deal

via The Next Web

Intel unveils its Core i9 processors for faster gaming and video editing on laptops

At an event in Beijing today, Intel showed off its latest 8th-gen Core i9 processors that are designed to allow for improved gaming and graphics-intensive content creation tasks on laptops.

Based on the Coffee Lake platform, the new chips promise to deliver up to 41 percent more FPS (frames per second) in gameplay, and allow for 59 percent faster performance in video editing apps when compared to the previous generation of chips using the same discrete graphics hardware.

The top-of-the-line offering in the new range is the i9-8950HK processor, which comes with six cores and 12 threads – a first for Intel’s mobile chips – and maxes out at a clock speed of 4.8GHz.

Plus, chips bearing the new Intel Core i5+, i7+, and i9+ badges will support Intel’s Optane memory tech, which lets you use fairly inexpensive Optane RAM to speed up traditional hard drives for faster boot times, app launches, similar to the speed boost you’d get when using an SSD instead of an HDD. The company launched Optane memory last March, and this appears to be the first big push to get folks to adopt it.

Intel hasn’t specified when these will become available, but the new chips should reach OEMs and feature in upcoming laptops later this year. While Windows folks who want longer battery life might veer towards the recently launched slew of ARM-based machines, gamers and content creators working on video and VR might want to hold off on purchasing new gear until the i9 processor begins to show up on spec sheets.

via The Next Web

Zuckerberg: Most of Facebook’s 2 billion users should assume their data has been compromised

Facebook CEO Mark Zuckerberg today revealed that all of its 2.2 billion users should assume their public data has been compromised by third-party scrapers.

The source of this vulnerability is Facebook’s search function, which allows anyone to look up users via their email address or phone numbers. Users have to opt into it, via an option that lets their names come up in searches. The security settings have this option on by default.

In a blog post from CTO Mike Schroepfer, Facebook hinted at the scope of the problem:

However, malicious actors have also abused these features to scrape public profile information by submitting phone numbers or email addresses they already have through search and account recovery. Given the scale and sophistication of the activity we’ve seen, we believe most people on Facebook could have had their public profile scraped in this way.

During a call today with members of the press, Zuckerberg confirmed just how open Facebook had left its users:

I would assume if you had that setting turned on that someone at some point has access to your public information in some way.

Zuckerberg clarified, when asked about the 87 million number cited earlier, that it was the number of users potentially affected by Cambridge Analytica. Zuckerberg said he was confident that was the maximum number.

During the call today, Zuckerberg said he felt responsible for the missteps of his company, and that he hoped to learn from them moving forward. When asked if he still considered himself the best person to run the company, he said, “Yes.”

via The Next Web

Report: Apple is building an iPhone with touchless gestures

The iPhone X lets you unlock your device without even touching it. Now, it seems Apple may be working on a way to let you actually use your phone without touching it either.

According to a report by Bloomberg, Apple is working on “touchless gesture control” which would allow iPhone users to “perform some tasks by moving their finger close to the screen without actually tapping it.” Think of how many styluses allow you to hover over your screen without touching anything, for instance.

Granted, this would be far from the first time we’ve seen  touchless gesture controls – remember Google’s Project Soli? and considering you’ll still need to hold your phone to use it most of the time, I assume this isn’t intended be a primary way of interacting with the device. Instead, it could be used for actions you typically can’t do on a smartphone (hovering over website menus comes to mind). Knowing Apple, the company likely has some wacky ideas up its sleeves too.

Bloomberg also claims Apple is considering a curved OLED display for a future phone. But unlike Samsung’s recent phones, which curve on the side edges, the new iPhone would curve from top to bottom.

That also wouldn’t be an Apple first through; Samsung and Google’s Galaxy Nexus had a slight banana shape. LG’s G Flex series took it to another level, with a phone with a stronger curve that could actually bend under pressure to prevent breaking. The curved shape also makes it easier to reach the top of the phone in handheld use.

In any case, we wouldn’t see these features for quite some time – if they ever come to fruition. Both features are in the R&D stage, and likely wouldn’t show up for at least another couple of years.


Apple Working on Touchless Control and Curved iPhone Screen
on Bloomberg

Read next:

Facebook confesses Cambridge Analytica breach could affect 87 million users

via The Next Web