Archive

Monthly Archives: June 2016

Google Search

is, undoubtedly, the single most important thing within

Google

, be it popularity-wise or financially speaking. And Search got smarter and smarter throughout the years, with the introduction of things like the

Knowledge Graph

— which, as of this week,

incorporates songs’ lyrics

, too — and indeed voice input.

But there are just so many things you can ask (and ways to do so) that knowing them all would be close to impossible. However, devloper Kristijan Ristovski (Kitze) may have come up with a handy solution…


Bored with the fact that these lists are constantly being updated (by Google and others), he decided to make an all-encompassing one of his own.

This is a list of commands that you can ask Google’s voice assistant.

Annoyed by the fact that every once in a while a new “complete list of google now commands” appears online, i decided to create this project.

After few days of research i found an extensive list of over 150 commands and 1000+ variations. I’ll try to keep it up to date, and in v2 i’ll add an easy way for the community to contribute.

The project will be open sourced soon, but if you find any bugs or issues feel free to report them on GitHub right now.

To see it, you will simply have to go to the aptly-named ok-google.io website, whose incredibly minimalist and focused UI will first present you with a sleek, Material Design-esque animation, and then give you a comprehensive idea of the kind of things you can ask Google (on the dedicated app on iOS and Android, which of course has the feature embedded system-wise too) and have a vocal response.

It’s also cool to see that hovering over (or tapping on) the highlighted hotwords will show you different results, so to give you and even better understanding of the numerous variables Google is capable of handling. Did you know that each actor has a bacon number?

via 9to5Google http://ift.tt/292pwO1

Landing pages are intended to be simple and straightforward – a single page designed to get a specific audience to take an action.
Marketers use landing pages to get people to:

  • Make a product purchase
  • Opt-in to get a promotional product like an ebook or report
  • Request more information or a consult
  • Urge an audience to subscribe

You’d think that creating a page for such simple tasks would be easy, especially when you consider the wealth of tools at our disposal for building out landing pages.

And, in fact, the act of producing landing pages is actually not complicated – at least, until you factor in the human component of your audience.

People, the ones you want to get to take a specific action, muck up the entire process and make landing pages much more difficult.

There’s no specific way to design or configure a landing page to ensure it’s going to perform a certain way or deliver favorable conversions.

All you have is your research and whatever knowledge you may have picked up about copy and landing page best practices, so you go on intuition.

You’re not alone in that. Over 60% of marketers optimize sites based on intuition alone.

Then the testing starts. And despite everything you feel you’ve done correctly, you go through what many others experience: lackluster conversion rates.

There are a lot of changes and tweaks you can make, but don’t approach your landing page like a master control panel where you start pulling levers and pushing buttons blindly.

There are 5 key areas where you can start making small challenges to positively influence your conversion rates.

1. Trust Signals

Simply put, if you don’t have trust, then you don’t have sales. You may have been funneling traffic to your landing pages as a result of lead nurturing, but chances are you’ve got some fresh landing page traffic made up of people who have no idea who you are.

Even if you’ve been nurturing your leads via email and building a relationship, you still need strong trust signals to boost the confidence of your audience and help tip them over into a conversion.

perry-marshall-endorsed-trust-signal

Social proof

Social proof tells your audience that you can be trusted because other people have trusted you and made an investment of time and/or money. If you’ve got the attention and business of these other people, then you must be credible to some degree.

Some of the most common ways of adding social proof to a landing page include highlighting social shares, number of purchases, subscriber counts, or social followers.

Supplier/manufacturer affiliation

If you partner with any brand, be it a major organization or an influencer, getting their name or logo on your landing page creates an affiliation in the mind of the audience.

The audience will perceive you as more trustworthy and credible because you’re working with X brand, which must mean that X brand trusts you.

You’ll see this a lot with brand mentions that include “As seen on” logo placements.

Third-party certifications

They may not seem like much, but certifications can put a lot of people at ease, especially if you’re asking them to give you money or personal information. Using third-party certifications such as the Better Business Bureau and VeriSign create a perception of authority around your landing page and brand.

Testimonials

Testimonials are another form of social proof, and are one of the strongest trust symbols. According to Nielsen, 83% of consumers trust recommendations from people they know, and 66% trust consumer opinions posted online.

If you can, share the full details from customers, including their name and city if they’re comfortable with it. Because it’s easy to fake testimonials (and many online consumers know it) it pays to be as transparent as possible.

most-trusted-ad-formats

2. Fix Your Call to Action and Make it Obvious

Remember what I said above: your landing page has a single goal. The only way you’re going to get your audience to take action is if you make that goal 100% clear to the people landing on your page.

If you don’t have your call to action where it’s visible, above the fold, then it’s virtually impossible to direct people to take action.

The reason for this is because most people spend less than 15 seconds on any given web page, which means most won’t even bother scrolling. They’ll glance, their brain will decide whether you’re relevant or not, and they’ll bounce.

If you hide your call to action below the fold, bury it in clutter, or don’t make it stand out, then you’ll lose a considerable amount of conversions.

lean-startup-landing-page

Eric Ries’ Lean Startup keeps the call to action above the fold and clearly visible.

Everything your audience needs to make a decision should be above the fold, but don’t necessarily try to put all of your content above the fold.

Likewise, it takes more than the placement of the call to action to make it effective. It also needs to be compelling.

Use power words

Avoid using corporate babble and industry jargon. Stick with practical language and power words that are proven to compel people to take action.

Use active language

Remember that your call to action is telling your audience to do something. Use verbs that inspire that action, such as “Join,” “Subscribe,” “Download,” etc.

Make it stand out

You want your call to action to stand out from everything else on the page, but you also want it to be consistent with the design and theme.

Tim Ferriss uses a great CTA design that clearly shows his audience where to begin.

4-hour-workweek-landing-page

I also want to point out the trust signals he uses on his landing page.

Use brevity

The best CTAs say the most in the fewest words, so limit them to around 90-150 characters. That’s about 5-7 words. If your call to action is too long, then you lose the hook, and if it’s too short, it may not clearly convey what step visitors should take (or why.)

Make it personal

Avoid using broad calls to action like “Start today.” Instead, personalize it to the user so it reads more like “Start your trial today.”

my-perfect-resume

3. Remove the Ability to go Elsewhere

Clear navigation and links are great to use in your content marketing and on your website to help you expand on concepts and help the audience get to a destination, but they don’t belong on your landing page.

Your landing page is the destination.

You never want to give visitors the ability to click out of this endpoint in your funnel. Remove the navigation from your landing page, and avoid adding links to your content at all costs.

no-navigation-variation-page

I also recommend adding in an exit pop-up that will appear based on user behavior, such as if the user moves their mouse toward the top of the browser. This pop-up should encourage them to stay and focus their attention on the main call to action.

social-triggers-get-subscribers

4. Add Visual Engagement

If you’re getting great traffic but the conversions are low, try to incorporate visual elements as a way to improve engagement and keep the attention of your audience.

People who view video are almost 2x as likely to make a purchase, and, according to another study, the addition of video to a landing page can increase conversions by as much as 80%.

video-crazy-egg

Even if you can’t create high-quality video content, you can still use relevant images to seal the deal with your audience. Include high-definition product photos, illustrations, or quality screenshots for digital services that show some behind-the-scenes product/service use.

cheezburger-showcase-your-humor

Think like a shopper – people often want to pick up, look at, and handle a product before they purchase it. Visuals make the audience feel like they’re doing just that. This is why e-commerce sites rely on detailed and numerous product photos to help sell their goods.

5. Improve the Copy

Your copy consists of every written element on your page, especially the headlines. It should be compelling, free of errors, and written in a way that makes an emotional and psychological connection with your target audience.

It also needs to be presented in a way that’s easily scannable, with the most critical points standing out with formatting and design elements like bullets and callouts.

money-like-an-expert-landing-page

I can’t tell you what you should say – that’s going to be based entirely on your audience and what they need to hear, so that’s where your own research comes into play.

Test Everything You Do

Every change you make is going to have some kind of an impact on your conversions. Hopefully you’ll see a lift in conversions, but it’s possible for a change to cause them to drop.

That’s why testing is so important. There are two ways to test the work you’re doing.

A/B testing lets you pit two elements against each other so you can test one or two updates, such as a headline or call to action. Once you have a winner, you can test again or move on to another element.

Multivariate testing lets you evaluate a larger number of changes across your page at the same time, helping you find the best combination. It’s more complex to do, and many marketers prefer A/B testing over this method, but it can get you through testing a lot of changes more quickly.

If you’re getting low conversion rates, you don’t need to scrub it and start over. Make small, strategic changes to your copy and calls to action, and monitor your performance using the recommendations above. With the right approach, you should begin seeing substantial lifts in your conversion rates.

What kind of changes tend to bring you the best results with your landing pages? Share your success with me in the comments.

About the Author: Aaron Agius is an experienced search, content and social marketer. He has worked with some of the world’s largest and most recognized brands to build their online presence. See more from Aaron at Louder Online, their Blog, Facebook, Twitter, Google+ and LinkedIn.

via The Kissmetrics Marketing Blog http://ift.tt/295l5rz

With so many newsletters and blog updates available, it’s easy to become overwhelmed with all the information available. This can easily lead to a condition known as paralysis of analysis. You have so much information; you don’t know where to begin and nothing gets accomplished.

Explode Your Traffics and Profits Using Newsletters | SEJ

 

Deciding which newsletters are the “best” is admittedly subjective. I started with my own inbox, and then posted on Facebook, Twitter, and Quora asking for ideas. My goal was to come up with a list of useful newsletters and blog updates that consistently offer actionable recommendations. I have no affiliation with any of these newsletters, beyond being a subscriber.

While Google may use over 200 factors in determining organic rankings, there is no doubt that three areas carry the most weight:

  • Website architecture: Your site must be easy to crawl, mobile friendly and offer a good user experience
  • Content: Having the right mix of text and visual media can have a profound impact on rankings, traffic and conversions.
  • Backlinks: Links are still the fuel that powers SERPs and ultimately traffic and conversions.

You should also have a plan in place for driving traffic that doesn’t rely on Google or their finicky search algorithms. Despite the sexy nature of social media and all of the press it gets, there is a significantly more effective way to acquire customers:

  • Email: used daily by 91% of all consumers, it is nearly forty times more effective than Facebook and Twitter combined, according to McKinsey & Co

Google does a nice job explaining how crawling and indexing works. If there’s a problem, they even provide a crawl error report to make it easier to address any issues. Beyond that, it becomes a matter of using web analytics to optimize page performance. Some of the top newsletters that focus on this include:

Teaches readers how to use analytics and testing to track, analyze and optimize digital marketing efforts.  Technically not a newsletter, but an email update, which is sent when new content is published on the blog.

Provides actionable insights for improving landing page performance and conversion rates.  This is accomplished by developing, then measuring the results of A/B testing. You have the option to receive email updates daily or weekly.

This newsletter by Avinash Kaushik is focused on analytics-driven marketing. Even if you don’t sign up for his newsletter, do yourself a favor and add what I consider to be the best five Google custom Analytics reports ever shared, to your own Google Analytics account.

With the introduction of the Panda algorithm, followed up by Hummingbird, then Rankbrain, Google has made it very clear that quality matters when it comes to content.  The question then becomes “What is “Good Content.” Back in 2011, Matt Cutts, emphasized “Just because somebody dots every i and crosses every t and gets all their HTML structure right, doesn’t mean that it’s good content.” That’s just as true today, as it was five years ago. The following newsletters can help to guide you in developing the kind of content that both Google and readers want to consume:

Neil Patel’s blog is well-known for producing copious amounts of high-quality content. This guy truly practices what he preaches and has achieved a high level of success as a result. If you want to learn and observe how to do content marketing the right way, sign up for his email alerts.

This group was promoting content marketing long before it was “cool” or even popular. Successful content marketing requires a comprehensive content strategy. Sign up for this newsletter, delivered every Saturday, to discover how to develop the right strategy for your business.

Updates are centered on teaching individuals how to create content that is valuable, attracts attention and drives traffic. As they point out “We Don’t Just Teach Content Marketing — It’s How We Built Our Company. Copyblogger consistently delivers original, relevant data about what’s working today in content marketing.

If you have any doubts about the continued importance of backlinks, then you aren’t paying attention. The mere existence of the Penguin algorithm telegraphs how important it is to Google to thwart link schemes designed to manipulate search rankings. The “blackhat SEO” scene is rife with discussions about using Private Blog Networks for backlinks. The most common manual penalties are related to link spam.  With all of the noise and misinformation surrounding backlinks, it is good to know there are some people who truly understand the nuances of link building in 2016. These newsletters will explain how to build links today that will have relevance and value for the long-term:

Author Roger Monti, aka Martinibuster, actually pays attention to Google patents and announcements.  Based on his understanding of these writings, he regularly develops theses regarding best link building practices. His newsletter features advice on link strategies, an analysis of link trends and full details regarding execution.

“LinkMoses Private” is a link building newsletter authored by link building expert Eric Ward. In addition to providing link strategies, tactics, and case studies, Eric also discloses high-value Link Opportunities in each issue. Understanding how often the Google algo changes, Eric offers linking and promotion techniques that diversify your traffic sources beyond just organic search.

In addition to the specialty newsletters, there are several “general” marketing newsletters that cover all of the above and more. Among those worth a look are:

With Google as an investor and a goal of being top dog in the online marketing space, this company commands attention. Topics include analytics, blogging, email marketing, lead generation, lead management, social media, SEO and more. Hubspot boasts a community of 300,000+ marketers and business owners.

The American Marketing Association was recognized as a leader in the field of marketing long before e-commerce even existed. This organization offers a series of newsletters, ranging from general marketing to industry-specific updates, career advice, thought leadership, marketing research, Big Data, and analytics. You need not be an AMA member to subscribe.

Inbound.org is an online marketing community billed as a place to discuss & share what’s trending in the marketing world. Any topic related to online marketing is covered here. The daily update is a compilation of popular posts.

A weekly newsletter published by Rae Hoffman, aka sugarrae. Rae prides herself on distributing actionable information that can lead to success online. In addition to the “normal” SEO topics, she offers insights into affiliate marketing and money blogging, as well.

Speaking of affiliate marketing, many of the big names in that space make bank exclusively from their email lists. Due to the volatility of the search algorithms, supplementing your web traffic is no longer optional to ensure success over the long haul. If you don’t have a plan in place to grow your email list, I strongly encourage you to subscribe to:

A monthly newsletter featuring email marketing articles curated by the Litmus Team. Topics range from design, to coding to user behavior and more. Places an emphasis on testing and measuring to achieve optimal results.

Sends email alerts covering topics ranging from How to Create an Email Campaign, coming up with Email Newsletter Topics, Email Design Inspiration, how to Use email to Grow Your Brand. Some topics are Mailchimp specific, however most can be applied to email campaigns in general.

Offers updates filled with email marketing tips and best practices. Focuses on topics like how to Grow Your Email List, how to integrate email with social media, how to Test Your Emails Before Hitting ‘Send’, and more. Despite their proprietary platform, most of these AWeber tips are universal and can be used to enhance any email campaign.

 

If you subscribe to and implement the suggestions offered by just a few of these newsletters, your online success is all but guaranteed. There is certainly room for debate as to who deserves to be on the list. What must-read newsletters are on yours?

 

*Denotes paid subscription required.

 

Image Credits

Featured Image: Unsplash/Pixabay.com
In-post Photo: StockSnap/Pixabay.com

via Search Engine Journal http://ift.tt/290VlIB

Staying_on_Top_of_Industry_News__Trends.jpg

As marketers, we all face the same challenge: how do we stay on top of the news and trends that matter to our industry?

Our inboxes are overflowing. Our Twitter feeds never stop scrolling. Our bookmarks folder is stuffed to capacity. And yet, more than ever, our clients and coworkers depend on us to bring order to the chaos.

The more informed we are, the more invaluable and influential we become — always ready with the statistic that makes the deck, the perfect quote from an industry insider, or a genius idea for a new partnership.

The good news? You don’t have to possess some kind of superpower to stay on top of it all. A well-organized system can help you rise to the challenge, and it’s a system anyone can implement with a little help from IFTTT: a handy tool that empowers you to make connections between services and devices you already use (and can help you discover new ones).

These services are called Channels (think: Facebook, Evernote, Gmail, etc.) and users can connect them with simple and powerful “if this, then that” statements called Recipes. Recipes can save you time, automate your life, and, yes, keep you informed and up-to-date on everything you need to know.

To help you get started, we pulled together 35 Recipes organized along five themes. Pick and choose the ones that matter most to you to create a custom system that’ll keep you informed and influential, automatically.

How to Stay on Top of Industry News & Trends: 35 Simple IFTTT Hacks to Try

Catch up on news in one place, at a time that’s convenient for you with these Recipes …

Unfortunately, the number of browser tabs you have open doesn’t correlate to how well you understand your industry. In fact, it can make it hard to actually get work done. Then, instead of finding and reading everything you saw in various places during the day, you’re stuck finishing the tasks you should have done at work.

Find your focus with these Recipes: they’ll help you quickly save interesting articles and content you come across during your day, and send them all to the service of your choice. All the news you need, in one place, ready when you are.

1) Take the first link from any tweets you Like and save it to your Pocket account.

IFTTT Recipe: When you like a Tweet, automatically save the link from it to your Pocket account connects twitter to pocket

2) Send pages from Instapaper to your Kindle via Gmail by moving them to a specific folder.

IFTTT Recipe: When you move an article into a specific Instapaper folder, send it to your Kindle connects instapaper to gmail

3) Create a note in Evernote whenever you save a post in Reddit.

IFTTT Recipe: Create a note in Evernote whenever you save a post on Reddit connects reddit to evernote

4) Save an article for later in Feedly to automatically save it in Pocket.

IFTTT Recipe: When you save an article for later in Feedly automatically save it in Pocket  connects feedly to pocket

5) Star an email in Gmail to automatically save it in an Evernote notebook.

IFTTT Recipe: When you star an email in Gmail it will automatically save in an Evernote notebook connects gmail to evernote

6) Add an article to your Pocket queue to automatically post the title and URL to a Slack channel.

IFTTT Recipe: When you add an article to Pocket automatically save it to a Slack channel connects pocket to slack

If that’s still too many steps, there are also Recipes that’ll curate a “Read later” list for you based on the topics and mediums you choose. No clicking required: just log in at the end of the day to see what’s been collected.

Think of these as a way to go beyond the Google alert and stay on top of the sources and topics that matter most to your industry.

7) Moves the top posts from r/worldnews to your Pocket account.

IFTTT Recipe: Read top posts from /r/worldnews on Pocket connects reddit to pocket

Pro tip: Hit “Advanced settings" to put in whatever subreddit you’d like to monitor.

8) Get a daily email update with the top posts from your favorite Reddit subreddit.

IFTTT Recipe: Get a daily email update with the top posts from your favorite Reddit subreddit connects reddit to email-digest

9) Save the day’s most Dugg story from Digg to your Instapaper.

IFTTT Recipe: Automatically save the day's most Dugg story from Digg to your Instapaper connects digg to instapaper

10) Get an email whenever Digg publishes a new story featuring a specific keyword.

IFTTT Recipe: Get an email whenever Digg publishes a new story featuring a specific keyword connects digg to email

11) Save stories from a specific section of Time to read later on Pocket.

IFTTT Recipe: Save stories from a specific section of Time to read later on Pocket  connects time to pocket

12) Get an email digest of the week’s most popular Business Day articles from The New York Times.

IFTTT Recipe: Get an email digest of the week's most popular Business Day articles from the New York Times connects the-new-york-times to email-digest

Tap the global water cooler to stay on top of cultural trends and insights with these Recipes …

You may roll your eyes when you hear about “The Dress” or “Chewbacca mom,” but the fact is that these online sensations become cultural touchpoints.

Today’s viral moment is tomorrow’s brand strategy, marketing idea, sponsorship, or even just a dinner conversation with an important client. These Recipes will help you set up alerts so that breaking news and trends come straight to you as they gain momentum.

13) Get an email from The New York Times whenever there is breaking technology news.

IFTTT Recipe: Get an email from the New York Times whenever there is breaking technology news connects the-new-york-times to email

Pro tip: Technology not your thing? Hit "Advanced settings" to change which section of the newspaper you want alerts from.

14) Get an email when content gets more than 1K shares an hour on social media from Time.com.

IFTTT Recipe: Get an email whenever an article goes viral on Time.com connects time to email

15) Get an email with the most Dugg video on Digg every day.

IFTTT Recipe: Get an email with the most Dugg video on Digg every day  connects digg to email

16) Get a daily email digest with the top headlines from NPR.

IFTTT Recipe: Get a daily email digest with the top headlines from NPR connects npr to email-digest

And of course, because nothing on the internet counts until it’s a GIF, there’s a Recipe for staying on top of those, too:

17) Get a daily email with the GIFs that are trending on Giphy.

IFTTT Recipe: Get a daily email with the GIFs that are trending on Giphy connects giphy to email-digest

Keep your team up to date with these Recipes …

Chances are, you’re not the only one who could benefit from a steady stream of curated info. Connect different services to communication tools, such as Slack, to keep your coworkers and collaborators as in-the-know as you are. Setting up Recipes like these is a simple way to show your value as a knowledge worker and make yourself indispensable to your team.

18) Share popular articles from The New York Times with your LinkedIn followers.

IFTTT Recipe: Share popular articles from the NYTimes with your LinkedIn followers connects the-new-york-times to linkedin

19) Send live updates from Twitter to a Slack channel.

IFTTT Recipe: Send live updates from Twitter to a Slack channel  connects twitter to slack

20) Send an article to a Slack channel when you tag it with a specific tag in Pocket.

IFTTT Recipe: Automatically send an article to a Slack channel when you tag it with a specific tag in Pocket connects pocket to slack

21) Post your Feedly ‘save for later’ articles to a Slack channel.

IFTTT Recipe: Automatically post your Feedly save for later articles to a Slack channel  connects feedly to slack

22) Post Instapaper articles to a Slack channel once they’re moved into a folder.

IFTTT Recipe: Post instapaper articles to slack channel once moved to a folder. connects instapaper to slack

Find influencers and keep an eye on the competition by tracking Twitter with these Recipes …

Half the battle is finding the right sources. With so much noise out there, how do you keep track of who’s talking about your industry in a meaningful way? Especially when so much of the chatter happens in real time, on social media. These Recipes can help you create groups you can easily monitor and siphon off relevant searches into other services where you can organize and interpret them at your leisure.

23) Add users to a Twitter list when they use a specific hashtag.

IFTTT Recipe: Add users to a Twitter list when they use a specific hashtag connects twitter to twitter

24) Add the user to a Twitter list when you Like a tweet.

IFTTT Recipe: When you like a Tweet add the user to a Twitter list connects twitter to twitter

25) Add a tweet to a Google spreadsheet when it contains a specific hashtag.

IFTTT Recipe: When a specific hashtag is used on Twitter add the Tweet to a Google spreadsheet connects twitter to google-drive

26) Get an email whenever a specific user tweets.

IFTTT Recipe: Get an email whenever a specific user Tweets connects twitter to gmail

Pro tip: You can email up to five email accounts with a Recipe like this.

27) Create a search on Twitter and get a daily email with the results.

IFTTT Recipe: Create a search on Twitter and get a daily email with the results connects twitter to email-digest

Pro tip: Hit “advanced settings” to change the search term.

28) Add users to a Twitter list when they tweet in a specific area.

IFTTT Recipe: If someone Tweets in a specific area, add them to a Twitter list connects twitter to twitter

Share your informed POV with your social networks with these Recipes …

Now that you’re on top of everything, you can start to build a reputation as an informed thought leader. Curate a steady stream of articles and insights that you’ve given the stamp of approval across your social media. It’ll help you build your online influence.

29) Automatically tweet your Diggs.

IFTTT Recipe: Automatically Tweet your diggs connects digg to twitter

30) Automatically tweet articles when you tag them with a specific tag in Feedly.

IFTTT Recipe: Automatically Tweet articles when you tag them with a specific tag in Feedly  connects feedly to twitter

31) Post your Pocket favorites to Facebook.

IFTTT Recipe: Post your Pocket favorites to Facebook connects pocket to facebook

32) Automatically share articles you tag in Pocket with a specific tag with your LinkedIn followers.

IFTTT Recipe: Automatically share articles you tag in Pocket with a specific tag with your LinkedIn followers  connects pocket to linkedin

33) Automatically share articles with your LinkedIn network when you give them a specific tag in Feedly.

IFTTT Recipe: Automatically share articles with your LinkedIn network when you give them a specific tag in Feedly connects feedly to linkedin

34) Add a specific hashtag to a tweet to automatically post it as a LinkedIn status update.

IFTTT Recipe: When you Tweet with a specific hashtag the Tweets will be posted as LinkedIn status updates connects twitter to linkedin

(This is a great solution if you don’t want everything you tweet added to your LinkedIn profile.)

35) Automatically share an Inoreader article on your LinkedIn by broadcasting it.

IFTTT Recipe: When you broadcast an article via Inoreader it will automatically be shared on your LinkedIn connects inoreader to linkedin

Interested in exploring more Recipes? IFTTT’s collection for marketers is the perfect next step. Learn how to seamlessly cross-post, organize files, manage tasks and campaigns, and much more.

What are your best tips and tricks for staying on top of industry trends? Share them in the comments.

free social media content calendar template

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Brands and agencies using Facebook’s Business Manager now have the option of blocking their ads from running on specific applications or websites.

The social network said in its advertiser help center that the feature is rolling out gradually and may not be available to all Business Manager users yet, adding:

A block list lets you prevent your ads from running on specific sites or apps when you extend your Facebook ad campaigns to the Audience Network. You can select a block list when you choose the Audience Network placement during campaign creation.

Learn more about how to upload a block list.

Advertisers: What do you think of the new block list feature?

BusinessManagerSettingsBlockLists BusinessManagerCreateBlockList BusinessManagerCreateBlockList2

Thank you to Abs Elmaz of Social House Media and Chris Ruberg of OneCommand for the tips and the screenshots.

Featured image courtesy of Shutterstock.

via SocialTimes http://ift.tt/2937ZcZ

It’s time to upgrade your SaaS marketing team.

With the right tools, your staff has the opportunity to acquire new users, offer quality customer service, and boost retention rates.

However, some businesses shy away from experimenting with new tools.

“New technology can be scary, and you don’t want to struggle with a tool that has a steep learning curve. Unfortunately, this means companies are missing out on some great products that can make life and business so much easier,” writes Travis Wright, chief marketing technologist at CCP Global.

The key is to create a marketing stack that fits your SaaS’s needs, not the latest trends. Moreover, don’t feel obligated to have a tool for every function of your business. Only try a tool when you think it can solve a problem or make your team more efficient.

Here are 23 tools to consider for your marketing stack.

Customer Support

Research reveals that “76% of consumers look at customer service as a test of their value to a brand.” Give your users value by answering their questions through customer support.

1. HappyFox

HappyFox handles all inbound requests in one ticketing system. And your service reps can contact multiple people from the same organization about a resolution. Unlike the some other help desk companies, you receive a secure help desk with SSL integration and 24/7 support at no extra cost.

happyfox-homepage-2016

2. FreshDesk

FreshDesk’s shared inbox lets your team collaborate and resolve issues together. You also can set requirements for resolution times.

freshdesk-homepage-2016

Onboarding

Onboarding customers is vital to ensure people understand and use your product effectively. This process is a way to not only familiarize consumers with your app, but also to formally introduce them to your brand.

Kate Griggs, product owner at InterContinental Hotels Group, says, “User onboarding is one of the most crucial–and frustrating–elements of any product launch. It is the first impression, and it needs to be planned and analyzed for future adoption and growth.”

3. Appcues

Appcues enables you to build a personalized user onboarding experience. With targeting capabilities, you can show the right experience to the right user at the right time. It’s highly recommended because non-developers can run experiments and improve your activation strategy.

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4. WalkMe

WalkMe gives you the control to change content, design, placement, and functionality of each step of the on-screen guidance. Its featured text option draws the user’s attention to important announcements.

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Social Media

People are constantly sharing information online. And right now, there are 2.3 billion active social media users. Your SaaS brand can learn what your customers are saying and can engage directly with social media.

5. Snapchat

Snapchat gives brands the chance to interact with customers. Boost brand awareness with short video clips. Moreover, the platform is America’s second-favorite social network. That opens the doors to introduce your product to more interested buyers.

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6. Mention

Mention monitors conversations about your brand. Also, identify influencers and subject matter experts in your industry.

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7. Buffer

Buffer helps drive more clicks on your posts and traffic to your site. The publishing tool lets you share content across multiple social networks.

Simplicity is the best word to describe Buffer. They offer simple analytics, making it easy to see your best performing social messages.

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Analytics

Your SaaS can benefit from gathering qualitative and quantitative data from your website. It moves your team to create a worthwhile online experience for your customers.

“When you are armed with this knowledge, you get to see how effective your website is and what changes you need to make in order to make it even better,” writes John Jantsch, founder of Duct Tape Marketing Consultant.

8. Kissmetrics

Kissmetrics tracks individual and group visitor behavior. You’ll collect data from their first anonymous visit to their lifetime value.

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9. Crazy Egg

Crazy Egg lets your team see exactly what visitors are doing on your website. For example, you’ll discover where people are clicking and where they stop scrolling on the page. Their Confetti Tool is really useful. It distinguishes your clicks, segmenting them by referral sources and search terms.

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SEO

Make it easy for your customers to find you. Work with your team to generate visits to your site. If search engines can’t find you, then your ideal customers can’t either.

“…[B]usinesses are normally somewhat reluctant to get involved with SEO in the first place, and want to start small, with the basics due to budgetary concerns…If you want to see better results, you have to scale upward, in both quality and volume,” writes Forbes contributor Jayson DeMers.

10. Moz Pro

Moz Pro centers around improving your rankings and search engine visibility. And you can compare your mobile vs. desktop rankings.

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11. SEMrush

SEMrush finds long tail keywords and phrase matches. You also can monitor your competitors’ inbound links. And their US keyword database contains more than 80 million keywords!

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Loyalty

A Forrester study reports that “81% of marketing decision makers place customer loyalty as a top priority for improvement.” Customer expectations for loyalty programs have risen. And consumers desire incentives for their brand loyalty.

12. Loyalist

Loyalis is a rewards program created to boost your customer retention. You can even entice buyers with points if they share information via social media.

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13. Social Annex

Social Annex helps your team deliver personalized actions. The software makes it easy for your customers to earn points and redeem prizes. Gamification is their signature tool. The platform has components like competition, tiers, and badges to enhance brand engagement.

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Email Marketing

Communication is crucial to building quality customer relationships. Email is an effective tool to educate and respond to your consumers.

14. Customer.io

Customer.io helps your team send personalized messages. And connect every message to an action.

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15. Vero

Vero empowers your team to segment users and combine conditions to send targeted campaigns. Sync with your customers’ routines and send emails based on time zones. The competition can’t touch their flexible template system, allowing you to install on any code base.

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Content Marketing

According to Demand Metric, content marketing “costs 62% less than traditional marketing and generates about 3 times as many leads.” Consider integrating content into your marketing strategy.

16. CoSchedule

CoSchedule equips you with a drag-and-drop marketing calendar. That way you can plan, publish, and promote without the hassle.

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17. Buzzsumo

Buzzsumo uncovers the most shared content across social networks. Receive content alerts regarding keywords, authors, and domains. Their chrome extension places all the necessary information at your fingertips.

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18. Notifier

Notifier scans your blog posts, finds people you mentioned, and then lets you notify them. It’s a one-stop shop to bringing awareness to your content.

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Customer Feedback

Are your customers satisfied? Feedback guides your team’s decision-making and influences your customer success roadmap.

“Every business hopes to better its profits. The best way to do so is to serve the customer as fully as possible, especially if you can get each consumer to lead the way. By seeking customer feedback, many businesses gain a clearer picture of ways they can improve,” states Larry Alton, a business and online marketing consultant.

19. Riddle

Riddle gathers deep audience insight. Collect business intelligence through engaging quizzes and polls.

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20. Formstack

Formstack makes it possible to compile customer data. With A/B testing, you’ll find out which forms convert at higher rates. Their Social Autofill feature lets your users autofill form fields with social profiles.

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Video

Hubspot reports that “64% of users are more likely to buy a product online after watching a video.” It might benefit your team to create more videos.

21. Animate

With Animoto, gain access to dozens of video styles with unique filters and transitions.

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22. Wistia

Wistia allows you to restrict where videos are played. Every view generates a heatmap, showing exactly which parts of the video the viewer watched. Also, Wistia thrives on collaboration, share videos and analytics with your team and see their time-coded comments.

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23. Vimeo

Vimeo enables you to upload and share your videos. They have a free plan and a paid plan that costs as little as $59.95 per year.

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Upgrade Your Stack

Useful tools help your team work more efficiently. So, don’t be wary about experimenting with different options.

However, be mindful about how a tool can solve your company’s challenges. You won’t need a tool for everything.

Start exploring. Upgrade your marketing stack.

About the Author: Shayla Price lives at the intersection of digital marketing, technology and social responsibility. Connect with her on Twitter @shaylaprice.

via The Kissmetrics Marketing Blog http://ift.tt/28SjDn4