Recommended Read: How Emotional Targeting Converts More Leads

A study found “that websites with a stronger emotional impact produced a greater intent to buy.” Appealing to your audience’s emotions creates a connection. Whether you’re designing product descriptions or landing pages, your team must aim to evoke emotion into your messaging. That’s why storytelling works so well. It’s a powerful way to engage your […]

via The Kissmetrics Marketing Blog http://ift.tt/22VKOH1

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