Recommended Read: How to Get More Followers, Fans, and Likes to Increase Your Social Reach

For most businesses, generating leads is the ultimate benefit of creating and maintaining a social media presence.

But first things first: In order to make social media an effective lead generation machine, you first need to generate a following. This means fans and followers on Facebook, Twitter, LinkedIn, Instagram, and your other social media accounts.

via HubSpot Marketing Blog

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