The odds are you or someone you know has searched for a home recently. Something magical happens when you find the right one. Your heart starts racing, your palms get clammy. Are you about to buy a house?
You may not realize it from the consumer side of this deal, but there is an enormous amount of heavy-lifting that comes from the homebuilder side, especially with the availability of social media at consumers’ fingertips.
via HubSpot Marketing Blog http://ift.tt/1XCOzOW