Recommended Read: How Homebuilders Can Leverage Houzz, Pinterest and Instagram to Generate More Business

The odds are you or someone you know has searched for a home recently. Something magical happens when you find the right one. Your heart starts racing, your palms get clammy. Are you about to buy a house?

You may not realize it from the consumer side of this deal, but there is an enormous amount of heavy-lifting that comes from the homebuilder side, especially with the availability of social media at consumers’ fingertips.

via HubSpot Marketing Blog http://ift.tt/1XCOzOW

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