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Monthly Archives: October 2015

Have you ever noticed that your content marketing activities tend to amount to doing the same types of tasks over and over? At the process level, there’s not much that changes from one blog post to the next or from one social media campaign to the next, though the content itself may change. Whether or

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The post How to Tame Content Creation Chaos with Rock-Solid Workflows appeared first on Copyblogger.

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Not only is creative testing a best practice for digital advertisers who should constantly be trying out new concepts to see what works; it also steers customers away from ad fatigue. On frequently updated mobile platforms like Instagram, audiences will quickly get bored with your ads if they continually feature the same creative and copy.

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Picture this. You have a publishing deadline looming. And you are fresh out of ideas. Your audience, one you’ve built on the back of a predictable publishing schedule, is expecting an article tomorrow morning. What will you do? Fortunately, The Lede hosts Jerod Morris and Demian Farnworth have an answer for you. One that they

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The post The Simple Publishing Hack That Gives Old Content New Life (Plus 3 More Tips) appeared first on Copyblogger.

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Chances are, your website’s performance is high on your list of priorities. It’s an asset that works around the clock to draw in visitors, convert them, and help you hit your goals, after all. 

But have you ever stopped to wonder how your website stacks up when it comes to performance, mobile optimization, SEO, or security?

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With a few targeted searches, you can determine what review sites are most popular in your community. And then, you could help to push your fans to use those sites to talk up your business. The result is a powerful, and easy to execute, reputation strategy.

The post Beyond Yelp: How to Find (and Push) the Right Reputation Review Sites by @jeanmariedion appeared first on Search Engine Journal.

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