Recommended Read: Using Google Analytics for Advanced Visitor Insights

Knowing the sources of your website traffic – direct, organic, paid, social, referral – is very important. Generally speaking, reviewing traffic sources segmented by channel can help businesses determine if channel-specific marketing initiatives are paying off. For example, is there a spike in website traffic after posting on social media? Is organic traffic steadily increasing […]

via The Kissmetrics Marketing Blog http://ift.tt/1UmXjHw

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