Recommended Read: How to brand yourself and your business

Branding is often seen as something mysterious, and the power of building a strong brand is underestimated. How often have you heard someone saying that they have more important tasks to focus rather than taking the time to build a brand strategy? We asked Debbie LaChusa, a well-known brand specialist, to shed some light on the importance of branding and how exactly you should get started with it. Read on, as our new TNW Academy instructor has offers you her thoughts and ideas on how you should see branding, and how to start working on building your own brand already today. What exactly…

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Recommended Read: Here’s why Square Appointments for mobile is a big deal

My hairstylist, Linda, has her own one-person salon in a communal working complex in the Mission District of San Francisco. She, like many small business owners, uses Square for mobile to ensure she gets paid for her expert coloring skills. But when it comes to appointment-making, she admitted to me she does it by hand. “My friends keep telling me to try that MindBody thing,” she told me the last time she cut my hair. “But I don’t know.” Although you’re probably unaware, MindBody is a scheduling and point-of-sale system that you’ve probably interacted with countless of times. It’s highly visible…

This story continues at The Next Web

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Recommended Read: Your Content’s Missing Ingredient is You

Too much of today’s content writing has lost its personality, and content must be personal to compete. Where are "you" in your writing?

       

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Recommended Read: Google Talks About The Robots.txt Directive For One Whole Hour

You’d think the robots.txt directive it pretty cut and dry. It hasn’t changed much in the past several years…

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Recommended Read: 5 Awesome Schema.org Rich Snippet Plugins for WordPress Users by @albertcostill

if you’re a WordPress user and want to quickly get your markup added properly, there are few rich snippet plugins that will get you setup in no time.

The post 5 Awesome Schema.org Rich Snippet Plugins for WordPress Users by @albertcostill appeared first on Search Engine Journal.

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Recommended Read: Succeeding In Mobile Advertising: The Journey Begins

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Recommended Read: How to Growth Hack Instagram in 48 Hours

As an active travel blogger and social media manager, I actually felt ashamed at having such an awful Instagram account. Last Friday, I reached out to all my friends, and fellow bloggers in search of a little push in the right direction. I set myself a goal to reach 1000 Instagram followers in just one week. Fast forward 48 hours and I had already hit my target.

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Recommended Read: If You Aren’t on Pinterest, You Are Losing Sales

If you decided that Pinterest wasn’t right for your business, you might need to reconsider. This infographic, created by Mainstreehost  and Visualistan, explores how Pinterest has become ecommerce’s biggest hub. Pinterest accounts for 90% of the social media shares on the web. And it is the second largest driver of traffic among the social media platforms.

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Recommended Read: How to Find and Target High-Value Keywords for Your Business

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. 

The truth is, tackling these long-tail keywords feels hard when you know you’re up against the giants. I know. I worked with many startups before I joined HubSpot, and scouring Google Keyword Planner every day for keywords to fuel my blog posts drove me close to insanity.

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Recommended Read: 6 Essential Trust Signals For Your Website To Follow

There are certain fundamental trust signals that play a key role in every user’s overall experience when entering your website. In this post, we will explore these trust signals, which every web developer should utilise in order to build a level of trust with their users, in turn undoubtedly improving consumers’ opinions about their specific […]

The post 6 Essential Trust Signals For Your Website To Follow appeared first on Koozai.com

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