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If customers can’t find you on the Internet, they’ll find your competitors instead. To stand out online, SMBs should focus on mobile-friendly sites, social platforms and online reviews.
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Starting today, Google AdWords advertisers can run search app install campaigns to capture people’s attention as they search for apps in Google Play.
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After taking a second, closer look at “Michele’s List,” I’m more worried about independent community news sites. I was surprised to see that more than half of them generate only $50,000 or less in revenue, hardly enough to run a “Ramen-noodle”-type operation.
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Checking out the competition and user reviews, and getting reacquainted with your clients and their objectives can help PPC professionals when writer’s block hurts their ad-creating process.
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