In this article I will show you how to use Google Analytics API without doing any coding.   Introduction to APIs Application programming interface (or API) is the interface between two program modules. This interface is made up of set of routines, protocols and tools. Through API you can: Create new software applications. Integrate

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Last weekend, I wrote a very simple web app that automatically creates a number of referral spam filters to tackle the problem that seems to have everybody all riled up. For a nice recap of the situation, take a look at this post by Jeff Sauer, or this article by Mike Sullivan. This isn’t an […]

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  This is the second article in the social interactions tracking series. The first article was: Tracking Facebook Social Interactions with Google Analytics and Google Tag Manager Where I introduced the concept of social interactions tracking in Google Analytics and explained in great detail how to track Facebook ‘likes’ and ‘unlikes’ with and without Google

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  Index (What you will learn) Introduction to Social Interactions Tracking in Google Analytics Requirements for Social Interactions Tracking in Google Analytics Limitation of Social Interactions Tracking in Google Analytics Facebook Event Tracking (FB.Event.subscribe) Process for tracking Facebook ‘likes’ and ‘unlikes’ without using GTM Process for tracking Facebook ‘likes’ and ‘unlikes’ via GTM Creating a

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Are Paid Content Distribution Platforms Cost Effective? written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing

Creating great content is only one aspect of digital marketing. In order for that content to be effective you need an audience, you need eyeballs and traffic. Generate enough traffic and that content will drive a steady uptick in conversions and a return on your marketing budgetary spend. Finding that audience is often the hardestContinue Reading

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