As we all know, content creation isn’t as simple as just stringing together a few words and hitting "publish." At least all high-quality content creators know this.

If you really think about it, the editorial process has quite a few steps — from ideation, to concepting, to production, to proofreading, editing and copyediting. Unfortunately, it’s that last part that often gets undermined, rushed through, or altogether just swept aside as writers and content creators hurry to get content out the door.

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Like accumulating capital, hard work has its own momentum. If you want to master digital media, then produce it often. Maria Popova, the woman behind Brain Pickings, publishes three substantial blog posts every weekday, typically about substantial books she reads. Each post is an elegant display of her ornate knowledge and polished creativity. And when

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The post 6 Beautiful Ways Artificial Constraints Can Improve Your Creativity and Life appeared first on Copyblogger.

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Everyone spent this week freaking out about ‘Mobilegeddon,’ but another much more unexpected algorithm change might prove far more painful for brands and publisher’s alike.

The post What Facebook’s Algorithm Change Means for Brands, Publishers, and the Future of Media appeared first on The Content Strategist.

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QuintlyInstagramInteractionChartWhen it comes to interaction with posts, Instagram blows away parent company Facebook and Twitter, according to a recent study by social analytics provider Quintly.

Quintly found in a study of 5,000 Instagram profiles that the average Instagram post received 4.8 interactions (likes, comments, shares), compared with 0.72 for Facebook and 0.25 for Twitter (favorites, retweets, replies).

However, Instagram users posted less frequently than Facebook users in the first quarter of 2015, with Facebook users posting roughly 1.5 times per day, compared with once for Instagrammers.

And while videos play important roles for some of the larger Instagram accounts, Quintly found that photos still made up nearly 94 percent of posts.

Readers: What did you think of Quintly’s findings?

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Most organizations still do not have a data strategy. They may collect data, but they are still struggling with knowing exactly what, where and when to measure. That’s why many of us cling to very simple measurements of success like pageviews and likes. “It’s time to kill the pageview as a measure of success,” said Liz White, Head of Strategy and Business Development at Poshly during a session at SXSWi 2015. She is one of a growing chorus of voices advocating new measures of the effectiveness of content, putting less emphasis on the number of people who see content and more emphasis on how people engage with content.

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