When Yahoo decided to utilize Bing’s database, it essentially punted on search technology. Yahoo needs to return to its roots – curating web content. Finding new ways to use social media and editors to identify the best web resources. This is what made Yahoo essential at the beginning – and a service that is sorely missing today. Search Direct fails on that front.
Yahoo has awesome, easy-to-use APIs and a very positive relationship with the web programming and web developer community. Its time for Yahoo to start using this constructively.
Read the Article at HuffingtonPost
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