A non-programmer friend forwarded me a CSS file that was causing him some grief.  After looking at the css and the target html,  I suggested his first problem was forgetting the “Cascading” in “Cascading Style Sheets.”  I suggested telling his coder to start with a style reset from either Tripoli or Yahoo, and then clean up the invalid HTML.

A few hours later came the question “how do I do that in SiteGrinder.”  Whowaswhatzit?  “Yeah, well, I dropped my web guy.  We create all our web pages in PhotoShop.”

I popped over to the SiteGrinder site, and immediately saw that in their world, there was no need to worry about setting proper fonts.  Here is what I saw using FireFox 3 on Linux:

SiteGrinder Oops

SiteGrinder Oops

*SiteGrinder 2 turns Adobe Photoshop into an easy-to-use and powerful website design and production tool. It’s true! In fact, a SiteGrinder 2-equipped designer with no HTML expertise needs only their Photoshop skills to go from design concept to full deployment of a professional, standards-compliant website in just minutes with no programming whatsoever … and they do it all from within Photoshop. SiteGrinder 2 takes care of everything, even ensuring cross-platform browser compatibility. Best of all, pages created with SiteGrinder 2 retain the exact look and layout of the parent Photoshop file from which they were created.

Amazing!

Well, at least there aren’t any multi-nested tables with rowspans and colspans and overstretched clear gifs.  But its not quite baked yet.  And as customers and users expect more dynamic interaction, intuitive responses, and solid SEO – the farther tools like SiteGrinder will fall behind.

One-man bands can impress, and even entertain on occasion.  But they rarely make wonderful music.  SiteGrinder is an impressive novelty act.  Don’t bet your biz on it.


Originally uploaded by RW PhotoBug
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