Three Key Lessons: Web Systems Engineer Wanted for Night Out and Cuddling
When three people email you the same help-wanted ad before 10 AM, you may get a little worried. 
In this case all was well - my professional career (HR+Instructional Design+Web Architecture) makes me a platypus so I get all sorts of tidbits thrown my way. What folks were pointing out was the difference between the Craigslist ad and the “straight” job posting of the same ad:
Web Systems Engineer wanted for Night Out and Cuddling and IT Web Systems Engineer . Since Craigslist and help wanted ads tend to be temporary here is a Google Notebook copy.
These two ads illustrate more than the National Instruments HR Department has a sense of humor (very rare for HR). It is a great example of how the right content in the right context can give you the edge in getting content viral (or at least linked). The title and content of the help-wanted would be inappropriate on the corporate site, in Monster, LinkedIn, in fact - almost everywhere but Craigslist.
What Makes This Work?
- Make the title more than memorable - try to make it the punchline. This post’s title clearly lampoons the milieu - don’t be subtle.
- Be real! This posting authentically matches the network’s attitude and style. No doubt the person who wrote the CL job posting uses it regularly enough to understand what can work there.
- Stay tied in. While fun, the posting does not try to stand on its own. It links back to the corporate site in a humorous way.
About this entry
You’re currently reading “Three Key Lessons: Web Systems Engineer Wanted for Night Out and Cuddling,” an entry on PhilSpace
- Published:
- 4.2.08 / 9am
- Category:
- social networks
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