Context is king!
Art Law: IP Rights in the Creative World
Art Law: IP Rights in the Creative World. For your reference, a roundup of recent legal commentary on the protection of intellectual property rights in the art world.
How Yahoo Can Save Itself
When Yahoo decided to utilize Bing’s database, it essentially punted on search technology. Yahoo needs to return to its roots – curating web content. Finding new ways to use social media and editors to identify the best web resources. This is what made Yahoo essential at the beginning – and a service that is sorely missing today. Search Direct fails on that front.
Yahoo has awesome, easy-to-use APIs and a very positive relationship with the web programming and web developer community. Its time for Yahoo to start using this constructively.
Read the Article at HuffingtonPost
5 Great New Social Media Strategies
Another incredibly simple *tactic* (lol DTrahan) is what makes Huffpost so interesting – engaging in conversation through blog and news comments. Your local newspapers and local bloggers welcome real, substantial comments and there is often little competition. Coupled with commenting at hyperlocal news sites, you can end up addressing a much larger audience than you could through your own blog – with almost zero maintenance costs. For even extra juice, promote the sites that accept your comments by adding them to your delicious, digg, diigo accounts, twitter account etc.
Read the Article at HuffingtonPost
How To Deal With Online Critics
Surprisingly few businesses ask customers for reviews. The best response to a bad review is a good review – and its important for businesses who can be affected by customer reviews to be proactive. Claim and bookmark your pages on Yelp, Citysearch, etc. Register and comment as an owner on Web of Trust and other reputation sites. Consider setting up a feedback function so disgruntled and unhappy customers have someplace to vent and get a response – from you! Create links to your reviews on your site. Finally – ask for reviews. Don’t be in-your-face, and certainly don’t offer bribes, but do simple things like add “Your Review is Important – www.example.com/reviews” to your receipts.
Your critics have no problem finding ways to vent and attack. Make sure you empower your fans as well.
Read the Article at HuffingtonPost
Social Media Monitoring: It Pays to Listen
There are a lot of small businesses still struggling with basic web site deployment. Unfortunately, Robert uses big-company analogies that simply don’t work for small business. Should a small business really be worrying about their Foursquare presence or Twitter mentions when they haven’t even claimed their Google Local listing?
The typical small business would be wasting their resources – and badly – if they all obsessed with social media. Don’t get me wrong – social media can be vital. Its just your hairdresser/fitness/accounting/donut shop entrepreneur probably should be dealing with live customer service rather than updating Facebook.
Small business thrives on loyalty. Rather than becoming social media experts, these companies need to become ‘customer resource’ experts. The fantastic sweep that cleaned our chimney and dryer vents had heard of Twitter – and knew enough to ask for a review and referrals. If you are a small business, ask your biggest fans for help. If I love your business or your service, I’m happy to tweet/blog/face about you. Tap into your fans – have real live conversations, and ask your best customers to look out for you online. A lot of these examples seem to lose sight of the fact that this is a “social” media – make it about your customers and fans.
Read the Article at HuffingtonPost
Hey Photographers: What Does Your Copyright Protect? | Steven Ayr – JDSupra
Hey Photographers: What Does Your Copyright Protect? | Steven Ayr – JDSupra.
A recent white paper from an intellectual property attorney who works with photographers just published a paper over at JD Supra (a lawyer forum I follow).
Summary: Once it’s copyrighted, what’s protected, and what can others take for themselves? Since the types of works that are subject to copyright protection are so diverse – from sculptures to songs to dance steps – the protectable elements of each type of work all have their own quirks and nuances. In the end though, it all comes back to originality. For photographers, courts have set up a system to describe the various ways a photograph can be original and therefore the various ways in which it’s protected by copyright.
-
Archives
Blogroll
Favorite Sites
-
Meta
